Lifecycle Marketing Manager - Activation - Remote

Overview

Midi Health is on a mission to redesign care for women in midlife — and we’re growing fast. We’re looking for a Lifecycle Marketing Manager with a dedicated focus on customer activation. This role is critical for guiding our newly registered users from their initial sign-up to their first key conversion point: booking an appointment with us.

In Short

• You will be the architect of our customer activation strategy, owning the critical path from registration to first appointment booking, with significant hands-on execution.
• Design, build, and optimize multi-channel activation campaigns within our marketing automation platforms, including leading our weekly newsletter strategy.
• Deeply understand our new user journey, identify friction points, and technically implement solutions to improve conversion rates.
• Lead the development and curation of dynamic customer segments to enable highly personalized and effective activation flows.
• Partner closely with Product, Engineering, and Growth teams on data integration, MarTech infrastructure, and ensuring HIPAA compliance where applicable.
• Drive significant business impact by improving our core activation metrics through both strategy and precise execution.

Requirements

• 3-5 + years in lifecycle marketing, CRM, or growth marketing, with a clear focus on customer activation or onboarding optimization.
• Proven success in executing and hands-on building automated campaigns specifically aimed at driving initial user conversion or product adoption.
• Deep expertise and hands-on proficiency with major email and SMS marketing automation platforms (e.g., Braze, Iterable, HubSpot, Salesforce Marketing Cloud, Customer.io) – including audience segmentation, journey builder configuration, and campaign deployment.
• Demonstrated ability to collaborate with creative team and leading strategy across content, copywriting, and design.
• Strong analytical foundation with fluency in key activation KPIs (e.g., conversion rate from registration to booking, time-to-activate, funnel drop-off rates, engagement metrics), A/B testing, and data interpretation.
• Curiosity, optimism, and the ability to adapt quickly in a fast-paced environment.

Benefits

• Comprehensive benefits, including equity, health, vision, dental, 401K and Work from home stipend.