Lifecycle Marketing Manager - Remote

Overview

Acumatica is seeking a strategic and execution-focused Lifecycle Marketing Manager to join our Demand Generation team. This individual contributor role will own and optimize the full lifecycle of email marketing campaigns—from prospect nurture to customer retention and upsell.

In Short

• Develop and execute email marketing strategies across the customer lifecycle.
• Own and optimize nurture programs and sales outreach sequences.
• Collaborate with sales, product marketing, design, and customer success teams.
• Manage campaign execution in HubSpot, including list building and segmentation.
• Partner with internal stakeholders and external agencies to optimize marketing campaigns.
• Monitor and report on business KPIs and email performance.
• Continuously test and optimize prospect and customer journeys.

Requirements

• 5+ years of experience in lifecycle or email marketing, preferably in a B2B SaaS environment.
• Proven track record of driving measurable results through email marketing automation.
• Strong hands-on experience with HubSpot or similar platforms.
• Strong analytical skills and experience with large datasets.
• Excellent communication and presentation skills.
• Project management skills with experience working with multiple teams.
• Self-starter with a collaborative mindset.
• Excellent time management skills and ability to manage multiple projects.
• Exceptional work ethic.

Benefits

• Opportunity for professional and financial growth.
• Potential for annual bonus and stock options based on performance.
• Work/life balance and a casual, high-energy culture.