Lifecycle Marketing Manager - Remote

Overview

Escalon is looking for a Lifecycle Marketing Manager architect to execute multichannel strategies that engage and convert our prospects and customers to drive higher lifetime value.

In Short

• Lead the strategy and execution across email, SMS, SDR enablement, and web presence.
• Develop automated journeys and campaign strategies tailored to every step of the customer's lifecycle.
• Work closely with sales to create and implement ABM and ABX campaigns.
• Oversee the development of compelling, conversion-focused messaging across all lifecycle touchpoints.
• Drive A/B and multivariate testing across all channels to optimize performance.
• Create segmentation strategies and personalized experiences to deepen user engagement.
• Analyze campaign performance using dashboards and reporting tools.
• Design and execute messaging that guides customers through onboarding and engagement.
• Oversee message cadence and prioritization to maximize relevance.
• Collaborate cross-functionally with various teams.

Requirements

• 4+ years in full-funnel customer journey lifecycle marketing or CRM.
• Experience with CRMs and Automation tools (Hubspot, Salesforce, etc.).
• Strong strategic and analytical mindset.
• Fluency with lifecycle tools and platforms.
• Understanding of segmentation, lead scoring, and behavioral triggers.
• Proven track record of improving customer conversion and retention.
• Strong written and visual communication skills.
• Experience building collaborative relationships with stakeholders.
• Nice to haves include experience in Salesforce, GA4, and Wordpress.

Benefits

• Medical, Dental and Vision options.
• Life and Disability coverage.
• Flexible PTO.
• 401K Retirement Plan.
• Incentive compensation.
• 9 Paid holidays each year.