Lifecycle Marketing Manager - Remote

Overview

The Lifecycle Marketing Manager is responsible for strategizing, executing, and optimizing a data-driven lifecycle communications strategy for GitLab's self-service users. This role partners closely with SMB Sales, Product Growth, Marketing Ops, and Data teams to create impactful communications that engage users and guide them through the buyer lifecycle.

In Short

• Design and implement automated campaign journeys with personalized content.
• Develop onboarding and activation strategies to improve user experience.
• Orchestrate end-to-end email marketing campaigns.
• Collaborate with various teams to align on messaging strategy.
• Utilize data-driven insights to refine campaigns.
• Act as an email marketing subject matter expert.

Requirements

• 3-4+ years experience in email marketing at a B2B SaaS company.
• Proven track record in executing lifecycle marketing strategies.
• Strong copywriting and editing skills.
• Expertise in Marketo or Iterable for marketing automation.
• Strong communication and coordination skills.
• Detail-oriented and organized with project management skills.
• Experience with A/B testing and complex nurture programs.
• Working knowledge of HTML and CSS.

Benefits

• Benefits to support health, finances, and well-being.
• All remote, asynchronous work environment.
• Flexible Paid Time Off.
• Equity Compensation & Employee Stock Purchase Plan.
• Growth and Development Fund.
• Parental leave support.
• Home office support.