Lifecycle Marketing Manager - Remote

Overview

The Lifecycle Marketing Manager will support the execution and optimization of multi-channel marketing strategies across the customer lifecycle, working closely with cross-functional partners to deliver personalized marketing campaigns.

In Short

• Develop targeted, segmented, and personalized lifecycle campaigns.
• Contribute to message refinement and customer journey improvements.
• Build and launch campaigns using marketing automation tools.
• Analyze performance metrics to identify optimization areas.
• Support A/B testing and experimentation for engagement improvement.
• Collaborate with stakeholders across various teams.
• Participate in project alignment and execution meetings.
• Communicate campaign results and insights effectively.
• Enhance customer engagement through tailored messaging strategies.
• Work in a hybrid or remote environment, depending on location.

Requirements

• 4–6 years of marketing experience, preferably in lifecycle or CRM.
• Experience in email and SMS campaign development.
• Familiarity with marketing platforms like Salesforce Marketing Cloud.
• Ability to translate customer behavior data into strategies.
• Strong project management skills and attention to detail.
• Excellent verbal and written communication skills.
• Interest in financial products or fintech experience is a plus.

Benefits

• Hybrid and remote work opportunities.
• 401 (k) with employer match.
• Medical, dental, and vision with HSA and FSA options.
• Competitive vacation, sick time off, and volunteer days.
• Access to wellness support and fitness discounts.
• Education expense reimbursement up to $5,250.
• Pet care discounts.
• Financial support in times of hardship.
• Commitment to diversity and inclusion.