Lifecycle Marketing Manager - Remote

Overview

As a Lifecycle Marketing Manager, you will develop and execute email-centric strategies that drive revenue growth through cross-sell, upsell, and retention programs, ensuring customers continuously find value in our products.

In Short

• Develop and implement revenue-driving lifecycle programs.
• Segment and personalize marketing campaigns based on customer behaviors.
• Leverage automation and data-driven insights to optimize touchpoints.
• Partner with RevOps, Marketing, and Customer Success teams.
• Test, analyze, and refine campaigns to improve performance.
• Proactively address churn risks with targeted interventions.
• Continuously optimize messaging for expansion opportunities.

Requirements

• 5+ years of experience in lifecycle or email marketing.
• Proven track record of successful lifecycle marketing programs.
• Deep understanding of customer segmentation principles.
• Strong proficiency in Hubspot and Salesforce.
• Excellent analytical skills for data interpretation.
• Experience with A/B testing and optimization methodologies.
• Strong project management skills for managing multiple campaigns.
• Excellent written and verbal communication skills.
• Collaboration skills to work across different teams.
• Bachelor's degree in Marketing, Business, or related field.

Benefits

• Competitive compensation and benefits.
• Flexibility in a remote-first work environment.
• Opportunities for skill expansion and career growth.
• Support for a diverse and inclusive culture.
• Resources to foster innovation and collaboration.