Manager, Lifecycle Marketing - Remote

Overview

Outreach is looking for a strategic and data-driven Lifecycle Marketing Manager who is passionate about putting the customer first. This role involves leading a high-performing team and developing lifecycle marketing campaigns to maximize customer engagement, retention, and revenue throughout the customer journey.

In Short

• Develop and enhance lifecycle marketing strategies to increase customer satisfaction and revenue.
• Create and manage customer segmentation and targeting strategies.
• Design digital experiences to drive long-term adoption.
• Manage onboarding strategies for Outreach users.
• Use data to inform marketing strategies and improve customer retention.
• Collaborate with cross-functional teams to align marketing efforts.
• Analyze data to create targeted segments for improved KPIs.
• Lead a team with strong problem-solving and analytical skills.

Requirements

• 5+ years of experience in lifecycle marketing or related field.
• 2+ years of team lead or management experience.
• Strong analytical skills and ability to use data to inform decisions.
• Knowledge of marketing best practices including email deliverability and personalization.
• Experience with marketing and analytical tools such as Marketo and Tableau.
• Excellent communication and collaboration skills.
• Bachelor's degree in marketing, business, or related field.

Benefits

• Opportunity to work with a leading AI Sales Execution Platform.
• Collaborative and innovative work environment.
• Access to advanced marketing and analytical tools.
• Career growth opportunities within the company.