Manager, Lifecycle Marketing - Remote

Overview

As the Manager of Lifecycle Marketing at Hint, you will develop and execute strategies to engage, nurture, and retain customers throughout their journey from initial interaction to long-term advocacy.

In Short

• Build and execute retention strategy across CRM channels.
• Optimize lifecycle flows for brand engagement and product purchase.
• Manage and grow customer database for effective communication.
• Develop win-back campaigns for lapsed customers.
• Analyze campaign performance and translate data into actionable insights.
• Collaborate with cross-functional teams for integrated marketing efforts.
• Drive segmentation and personalization strategies.
• Stay updated on industry trends in lifecycle marketing.

Requirements

• Experience in lifecycle marketing and customer engagement.
• Strong analytical skills for data-driven decision making.
• Proficiency in CRM tools and marketing automation platforms.
• Ability to manage multiple campaigns simultaneously.
• Excellent communication and collaboration skills.
• Passion for marketing and customer experience.

Benefits

• Opportunity to work in a dynamic and fast-paced environment.
• Be part of a mission-driven company focused on health and wellness.
• Collaborative and innovative team culture.
• Professional development opportunities.
• Competitive salary and benefits package.