Lifecycle Marketing Manager - Remote

Overview

As a Lifecycle Marketing Manager at Borrowell, you will play a critical role in designing and delivering performance marketing tactics and conversion funnel optimization for our financial product marketplace.

In Short

• Lead the omni-channel performance marketing strategy for Borrowell’s financial product marketplace.
• Manage audience segmentation and contact strategy.
• Optimize conversion funnels through end-to-end execution and reporting.
• Run experiments to test new approaches and content.
• Design and implement retargeting, cross-sell, and down-sell campaigns.
• Collaborate with the Lifecycle Marketing team and cross-functional teams.
• Influence Borrowell’s overarching product and lifecycle vision.
• Utilize data and insights to connect members with suitable products.
• Engage with over 3 million members through various marketing channels.
• Drive ongoing optimization of marketing strategies.

Requirements

• Proven experience in lifecycle marketing or related field.
• Strong analytical skills and experience with data-driven marketing.
• Excellent communication and collaboration skills.
• Ability to work in a fast-paced environment.
• Experience with marketing automation tools.
• Understanding of financial products is a plus.
• Creative thinking and problem-solving skills.
• Ability to manage multiple projects simultaneously.
• Strong project management skills.
• Passion for making a difference in the financial landscape.

Benefits

• Opportunity to work in a diverse and inclusive team.
• Access to innovative financial tools and insights.
• Flexible work environment.
• Professional development opportunities.
• Competitive salary and benefits package.
• Work that makes a meaningful difference in people's lives.
• Collaborative and innovative company culture.
• Engagement with a large member base.
• Support for personal and professional growth.
• Involvement in transforming the financial landscape.