Lifecycle Marketing Manager - Remote

Overview

The Lifecycle Marketing Manager will strategically engage our database and drive deeper relationships with construction professionals, owning the journey of leads and customers and implementing targeted marketing programs.

In Short

• Own and maintain the marketing database for accurate segmentation and compliance.
• Strategize and execute targeted email and multichannel campaigns to drive conversions.
• Develop and optimize automated email nurture programs.
• Implement sophisticated segmentation strategies for personalized marketing.
• Leverage marketing automation platforms for campaign management.
• Track KPIs and analyze campaign performance.
• Design and execute A/B tests to maximize engagement.
• Collaborate cross-functionally for cohesive messaging.
• Develop email strategies for product launches and initiatives.

Requirements

• Bachelor's degree in Marketing, Business, or related field.
• 7+ years in B2B lifecycle marketing, preferably in construction.
• Experience in multi-channel marketing programs.
• Proficiency in marketing automation and CRM systems.
• Strong analytical skills for data interpretation.
• Excellent project management and organizational skills.
• Exceptional communication and collaboration skills.
• Proficiency in Google Workspace.
• Eagerness to learn about the construction industry.
• A passion for process improvement.

Benefits

• Opportunity to work in a fast-paced environment.
• Engagement with industry professionals.
• Contribution to innovative marketing strategies.
• Collaboration with cross-functional teams.
• Professional growth and development opportunities.