Lifecycle Marketing Manager - Remote

Overview

As a Lifecycle Marketing Manager at Caribou, you will lead the development of engaging email and SMS marketing strategies to convert leads into customers, enhancing their journey through the loan process.

In Short

• Lead the creation of email and SMS marketing journeys.
• Enhance customer engagement through Braze.
• Develop KPIs to measure marketing impact.
• Optimize campaigns using A/B testing.
• Manage customer reviews and testimonials.
• Develop win-back strategies for lapsed customers.
• Ensure high deliverability of marketing messages.
• Collaborate with analytics for campaign performance tracking.
• Work with technical teams on event-based triggers.
• Drive brand advocacy among customers.

Requirements

• 4–6 years of experience in email and SMS marketing.
• 2+ years of experience with the Braze platform.
• Strong analytical skills for reporting frameworks.
• Experience with customer journey mapping.
• Ability to manage multiple initiatives in a fast-paced environment.
• Proficiency in Segment.
• Background in direct-to-consumer marketing.
• Experience in financial services or fintech preferred.
• Strong writing skills for compliance and branding.
• Understanding of databases and segment creation.

Benefits

• Competitive salary of $92k - $115k.
• Annual performance-based bonus eligibility.
• Equity options.
• 401k savings program.
• Generous paid time off including Flexible Time Off.
• Comprehensive wellness benefits.
• Optional benefits for individual circumstances.
• Up to $1,000 for professional development expenses.