Manager, Lifecycle Marketing - Remote

Overview

The Lifecycle Marketing Manager will play a critical role in reimagining and implementing proactive client communication journeys across the Wealthsimple client base, balancing technical and creative elements of marketing.

In Short

• Represent the Lifecycle Marketing team as a dedicated SME to business units.
• Manage project backlog and drive business results.
• Influence go-to-market strategies and advocate for customer experiences.
• Craft quarterly lifecycle strategies aligned with business objectives.
• Supervise Lifecycle Marketing Specialists in campaign execution.
• Drive activation, retention, and engagement strategies.
• Collaborate with data scientists to assess campaign performance.
• Drive process improvements and mentor junior team members.

Requirements

• 5+ years experience in lifecycle marketing or strategic marketing roles.
• Strong understanding of customer marketing strategies.
• 3+ years experience using marketing automation tools.
• Solid analytical skills to assess ambiguous data sets.
• Proven success in working with cross-functional teams.
• Collaborative and empathetic approach.

Benefits

• Opportunity to work with a leading fintech company.
• Collaborative and inclusive work environment.
• Impactful role with opportunities for professional growth.