Lifecycle Marketing Manager - Remote

Overview

We believe that mental health is just as important as physical health. We recognize that mental health issues can be complex and multifaceted, and we are dedicated to treating the whole person, not just the symptoms.

We aim to create a world where mental health is no longer stigmatized or marginalized, but rather is embraced as an integral part of one's overall well-being.

We believe that by providing quality care that is both evidence-based and compassionate, we can empower individuals to take charge of their mental health and achieve their full potential. We are passionate about making a positive impact on the lives of those struggling with mental health issues and we strive to be a force for positive change in the field of mental healthcare.

In Short

• We are looking for a strategic, driven email + SMS marketing manager.
• You will shape the patient experience with the right messages at the right time.
• Lead the development and execution of multi-channel lifecycle strategies.
• Collaborate with cross-functional teams to create a personalized lifecycle program.
• Refine reporting and analytics capabilities for continuous improvement.
• Thrive in a fast-paced environment with a focus on customer engagement.
• Use data-driven strategies to make a meaningful impact in mental healthcare.

Requirements

• 5+ years in a D2C/B2C lifecycle or retention marketing role.
• Hands-on experience with Iterable for campaign optimization.
• Strong analytical skills for interpreting data and running A/B tests.
• Excellent project management skills for handling multiple initiatives.

Benefits

• 100% remote work environment (US-based only).
• Attractive pay and benefits with full transparency.
• Comprehensive health benefits including medical, dental, and vision.
• 401(k) plan access for future savings.
• Generous time-off policies including company-wide shutdown weeks.
• Paid parental leave for all parents.
• Employee Assistance Program (EAP) for mental and physical health support.
• New hire home office stipend for workspace setup.
• Quarterly department stipend for team-building activities.
• Wellness events and lunch & learns on engaging topics.