Marketing Lifecycle Automation Manager - Remote

Overview

As the Marketing Lifecycle Automation Manager, you will architect, execute, and continuously optimize automated programs across the entire customer journey - from lead acquisition to customer retention and expansion. You will design, implement, and refine marketing automation workflows that nurture leads, engage customers, and support lifecycle growth.

In Short

• Manage technical configuration, data hygiene, workflow logic, custom properties, and user permissions in HubSpot.
• Build, manage, and continuously optimise HubSpot workflows.
• Build, test, and optimize HubSpot landing pages and forms.
• Partner with Marketing, RevOps and Sales to refine lead scoring and routing.
• Monitor automation and campaign performance.
• Work closely with Sales, RevOps, and IT to maintain seamless integrations.
• Empower the marketing team with ongoing guidance and best practices.
• Maintain clear documentation of workflows and processes.
• Stay informed about emerging trends in marketing automation.

Requirements

• 3+ years of experience in marketing automation or operations.
• Expert-level experience in HubSpot.
• Experience managing connected GTM systems.
• Strong knowledge of lead scoring and lifecycle management.
• Analytical and detail-oriented.
• Strong communicator with project management skills.
• Self-starter with the ability to manage projects independently.
• Comfortable with emerging AI tools and automation enhancements.
• Understanding of GDPR and data privacy regulations.
• Passion for sustainability and renewable energy.

Benefits

• Flex benefit package.
• Unlimited remote work.
• Flexible working hours.
• Half-day Summer Fridays.
• Full training and onboarding program.
• Considerable & steadily increasing salary.
• Internal transparency with company results.
• Additional paid vacation days.