Growth Marketing Manager - Lead Lifecycle & Marketing Automation - Remote

Overview

As the Growth Marketing Manager for Lead Lifecycle & Marketing Automation, you will be responsible for designing, executing, and optimizing acquisition-focused marketing strategies using email/SMS marketing to engage and nurture leads through their entire journey—from initial awareness to conversion.

In Short

• Work on mapping the ideal buyer’s journey and improving lead touchpoints.
• Develop and implement comprehensive lead lifecycle marketing strategies.
• Develop automated email/SMS campaigns that nurture leads.
• Conduct A/B testing and other optimization efforts.
• Utilize marketing automation platforms to execute and track campaigns.
• Enhance lead-scoring models and utilize segmentation strategies.
• Monitor campaign performance and analyze key metrics.
• Partner with content, product marketing, and sales teams.

Requirements

• Bachelor's degree in Marketing, Business, or a related field.
• 5+ years of experience in lead lifecycle marketing and funnel management.
• Proven track record of designing and executing lead nurturing programs.
• Strong analytical skills with experience in data-driven decision-making.
• Experience with marketing automation platforms and CRM systems.
• Exceptional communication skills and ability to collaborate across teams.
• Experience in segmentation, lead scoring, and customer journey optimization.
• A creative, results-oriented mindset with a focus on continuous improvement.

Benefits

• 401(k) match plus dental, medical, vision, and life insurance.
• Flexible vacation day policy.
• Fully remote with a work from home stipend.
• Family planning resources and specialized support programs.
• Equity opportunities.
• Learning and Development program.