Marketing Automation Manager - Remote

Overview

The Marketing Automation Manager at Xero will lead a talented team to drive digital performance and enhance customer engagement through personalized marketing automation initiatives.

In Short

• Lead a team focused on marketing automation initiatives.
• Drive growth and customer engagement through personalized journeys.
• Collaborate with stakeholders to identify marketing automation opportunities.
• Monitor performance and implement scalable solutions.
• Ensure data-driven decision-making and reporting.
• Support team development and career progression.
• Maintain knowledge of marketing automation trends and technologies.
• Foster a positive team culture and high performance.
• Contribute to long-term vision and strategy for customer engagement.
• Manage the marketing automation platform and underlying database.

Requirements

• Extensive experience in digital marketing.
• Leadership experience in customer experience functions.
• Strong background in marketing automation, especially with Salesforce.
• Experience in SaaS digital marketing preferred.
• Proven people management and team leadership skills.
• Knowledge of relevant legislation and regulations.
• Experience in managing a team delivery roadmap.

Benefits

• Opportunity to lead a dynamic team.
• Engagement in innovative marketing strategies.
• Support for personal and professional development.
• Collaborative work environment.
• Impact on small businesses and communities.