Senior Manager, Marketing Automation - Remote

Overview

The Senior Manager, Marketing Automation at Cedar plays a crucial role in architecting and optimizing the technical infrastructure that powers our marketing initiatives. This position ensures the seamless execution of Cedar's marketing strategies through data-driven systems and automation.

In Short

• Manage and optimize Cedar's marketing tech stack.
• Develop and maintain integration strategies across all marketing platforms.
• Serve as the primary point of contact between external vendors and internal teams.
• Design and implement automated marketing campaign workflows.
• Manage email deliverability and performance tracking.
• Build and optimize Cedar’s marketing attribution model.
• Coordinate with channel owners for KPI & OKR reporting.
• Provide actionable insights to drive marketing strategy.
• Maintain Salesforce campaign hierarchies and tracking.
• 5+ years of experience in marketing operations or similar roles.

Requirements

• Deep expertise with marketing automation platforms and CRM.
• Strong technical background with HTML, CSS, and marketing APIs.
• Proven experience in optimizing marketing technology stacks.
• Advanced knowledge of marketing analytics and data visualization.
• Strong analytical skills and problem-solving abilities.

Benefits

• Competitive salary and equity eligibility.
• Unlimited PTO for vacation and mental health days.
• 16 weeks paid parental leave.
• Diversity initiatives and employee resource groups.
• 401(k) matching contributions.
• Access to mentorship and development resources.