Finch Care is a mission-driven company founded in 2021 by two friends, Nino and Steph, who sought to make self-care fun and accessible for individuals struggling with anxiety and depression. With a commitment to mental health, Finch has successfully supported over 20 million people on their wellness journeys. The company operates with a focus on responsible growth and is characterized by a small, passionate team dedicated to creating impactful marketing initiatives that resonate with users. Finch aims to build a distinct and beloved brand identity in the self-care space, fostering connections through creative storytelling and cultural engagement.