Marketing Automation Manager - Remote

Overview

The Marketing Automation Manager is a highly visible, strategic role within Marketing, serving as the technical engine behind all automated initiatives across PartsBase platforms. This role is responsible for designing, executing, and optimizing campaigns that directly impact internal ROI and revenue growth.

In Short

• Serve as the primary administrator of marketing automation platforms.
• Maintain system health and data integrity.
• Design and deploy automated campaigns and workflows.
• Partner with Demand Generation Manager to convert leads into opportunities.
• Optimize marketing and sales funnel through A/B testing.
• Develop dashboards tracking campaign ROI and conversion rates.
• Create advanced audience segments using CRM data.
• Implement personalization strategies for targeted experiences.
• Collaborate with teams for smooth lead handoff.
• Serve as a subject matter expert on marketing automation tools.

Requirements

• 5+ years of hands-on marketing automation experience.
• Proven expertise with platforms like HubSpot, Marketo, or Pardot.
• Strong understanding of CRM integrations and data management.
• Analytical mindset with a record of optimizing campaigns.
• Proactive problem-solver for scalable solutions.
• Excellent communication skills for technical concepts.

Benefits

• Fully remote work environment.
• Team-focused culture celebrating successes.
• Inclusive culture valuing unique contributions.