Marketing Automation Manager - Remote

Overview

We are looking for a hands-on, data-driven Marketing Automation Manager to lead the execution of conversion and retention campaigns across email, push, in-app messaging, and SMS. You’ll be involved in the full campaign lifecycle, from hypothesis and copywriting to execution, A/B testing, and post-campaign analysis.

In Short

• Plan, launch, and optimize multi-channel campaigns (email, push, SMS, in-app, pop-ups) for both web and mobile.
• Develop and manage customer journeys and behavioral triggers to improve activation, conversion, and retention.
• Write and edit high-converting copy tailored to different user segments.
• Set up and manage automated message flows.
• Run and analyze A/B tests to validate hypotheses and improve campaign performance.
• Monitor performance using tools like Mixpanel, Amplitude, or similar; report on key metrics (open rate, CTR, conversion, etc.).
• Work closely with Product, Sales, and IT to align on business goals and coordinate cross-functional projects.

Requirements

• Hands-on experience with marketing automation tools.
• Strong analytical skills and data-driven mindset.
• Excellent copywriting and communication skills.
• Ability to work collaboratively in a cross-functional team.
• Experience with A/B testing and campaign optimization.
• Familiarity with performance monitoring tools like Mixpanel and Amplitude.

Benefits

• Opportunity to work with a leading fintech company.
• Flexible working environment with remote options.
• Professional development and growth opportunities.
• Competitive salary and benefits package.