Marketing Automation Manager - Remote

Overview

The Marketing Automation Manager will be responsible for designing and implementing strategies to enhance customer engagement and drive lead generation across both B2B and B2C segments. Leveraging DailyPay's Martech, you will manage marketing automation tools to execute successful email campaigns, lead nurturing workflows, and customer journeys.

In Short

• Design and execute comprehensive marketing automation strategies.
• Drive the strategic direction for marketing technology.
• Develop workflows for lead nurturing and automated email programs.
• Provide technical support for the Marketo platform.
• Oversee setup and maintenance of marketing automation workflows.
• Collaborate with the SDR team for lead handoff.
• Optimize data integrations between Marketo and Salesforce.

Requirements

• Experience implementing or administering Marketo and Bizible.
• Email Marketing, Lead Nurturing, Lead Scoring, A/B Testing.
• Experience with Salesforce to Marketo data sync.
• Proficiency in Google Analytics and Tableau.
• Familiarity with project management tools like Asana, Jira, Trello.

Benefits

• Exceptional health, vision, and dental care.
• Opportunity for equity ownership.
• Life and AD&D, short- and long-term disability.
• Employee Assistance Program.
• Employee Resource Groups.
• Fun company outings and events.
• Unlimited PTO.
• 401K with company match.