Senior Lifecycle Marketing Manager - Remote

Overview

Empowerly is an education technology company on a mission to empower students to become the most successful version of themselves. We provide personalized college and career counseling, pairing expert advisors with a data-driven platform that includes our proprietary Empowerly Score™, startup and research internship programs, and counseling led by former admissions officers and experienced college counselors.

In Short

• Lead Empowerly’s lifecycle marketing program.
• Manage a growing team of four professionals.
• Design omni-channel strategies for customer engagement.
• Collaborate with senior leadership and other departments.
• Drive measurable improvements in conversion and retention.
• Oversee integrated campaigns across various channels.
• Ensure ROI is tracked for all initiatives.
• Foster a culture of collaboration and accountability.
• Use data-driven strategies for customer journeys.
• Implement continuous optimization of lifecycle programs.

Requirements

• 5+ years of digital marketing experience.
• 2+ years in lifecycle/CRM marketing in a B2C environment.
• Proven ability to lead and grow a high-performing team.
• Experience running omni-channel lifecycle campaigns.
• Proficiency with HubSpot CRM and marketing automation tools.
• Strong quantitative and analytical skills.
• Excellent leadership and communication skills.
• Project management experience.

Benefits

• Remote-first work environment.
• Opportunity to lead a high-impact team.
• Engagement with senior leadership.
• Collaboration with cross-functional teams.
• Focus on personal and professional growth.