Senior Lifecycle Marketing Manager - Remote

Overview

Brightwheel is seeking an experienced Senior Lifecycle Marketing Manager to lead the strategy and execution of lifecycle programs across both prospects and existing customers, driving engagement and long-term customer value.

In Short

• Lead lifecycle marketing across the customer journey.
• Design and optimize cross-channel journeys.
• Develop segmentation and personalization strategies.
• Manage and mentor a team of marketers.
• Set and monitor key performance indicators (KPIs).
• Collaborate with cross-functional teams.
• Drive measurable business impact across acquisition, onboarding, retention, and expansion.
• Foster a culture of innovation and accountability.
• Utilize data to inform decisions and optimize campaigns.
• Passionate about improving outcomes in early education.

Requirements

• Bachelor’s degree in Marketing or related field.
• 4+ years of relevant experience in Lifecycle, CRM, or Retention Marketing.
• At least 2 years managing people.
• Proven success in multi-channel lifecycle programs.
• Deep experience with marketing automation and CRM tools.
• Strong analytical and problem-solving skills.
• Exceptional communication and collaboration skills.
• Highly organized and adaptable.
• Experience in high-growth SaaS or subscription-based business preferred.
• Passion for early childhood education.

Benefits

• Work in a passionate and customer-focused team.
• Opportunity to impact early education positively.
• Remote work flexibility across US time zones.
• Engage with a diverse and innovative company culture.
• Access to a network of exceptional investors.