Lifecycle Marketing Senior Manager - Remote

Overview

The Lifecycle Marketing Senior Manager is responsible for developing and executing marketing strategies that maximize customer engagement, satisfaction, and revenue throughout the entire customer journey.

In Short

• Develop and execute comprehensive lifecycle marketing strategies.
• Regularly report on performance to senior leadership.
• Identify areas for improvement and make data-driven recommendations.
• Define and track KPIs for lifecycle marketing programs.
• Collaborate with cross-functional teams for effective execution.
• Design and optimize multi-channel lifecycle marketing campaigns.
• Develop customer segmentation and personalization strategies.
• Conduct A/B testing to improve campaign performance.
• Analyze customer data to inform retention strategies.
• Manage and optimize lifecycle marketing platforms.

Requirements

• 7+ years of experience in lifecycle marketing or CRM marketing.
• 1-2 years of team management experience.
• Bachelor's degree in marketing or related field; MBA preferred.
• Ability to navigate a highly regulated market.
• Strong understanding of customer behavior and segmentation.
• Experience with lifecycle martech tools such as Klaviyo or Braze.
• Excellent communication and collaboration skills.
• Strong analytical skills and data-driven decision making.
• Experience with business intelligence tools like Looker.
• Experience with A/B testing and experimentation.

Benefits

• Fully remote work environment.
• Opportunity for personal growth and ownership.
• Collaborative team culture.
• Work in a mission-driven organization.