Senior Manager, Lifecycle Marketing - Remote

Overview

As a Senior Manager, Lifecycle Marketing at Webflow, you will lead an innovative and transformative Lifecycle Marketing function to deliver meaningful customer and business impact.

In Short

• Remote-first position based in the United States.
• Full-time and permanent role.
• Responsible for developing end-to-end user lifecycle strategies.
• Lead and grow the Lifecycle Marketing team.
• Integrate AI into lifecycle programs for efficiency and impact.
• Oversee execution of targeted marketing journeys and campaigns.
• Build frameworks and processes for scaling lifecycle programs.
• Define and operationalize lifecycle measurement frameworks.
• Collaborate with various teams to develop personalized programs.
• Share insights and results across the company.

Requirements

• 8+ years of marketing experience with a focus on Lifecycle/CRM/Growth Marketing.
• 3+ years of people management experience.
• Experience with marketing automation/CRM systems.
• Knowledge of multi-channel engagement strategies.
• Data-driven mindset with a focus on metrics for SaaS businesses.
• Familiarity with marketing platforms and basic HTML/CSS, SQL.
• Curiosity and openness to learn about emerging technologies.

Benefits

• Equity ownership in a growing company.
• 100% employer-paid healthcare, vision, and dental insurance.
• 12 weeks of paid parental leave for caregivers.
• Flexible PTO and sabbatical program.
• Mental wellness and professional coaching access.
• Monthly stipends for work and wellness.
• 401k plan or pension schemes.