Senior Lifecycle Marketing Manager - Remote

Overview

Maven is the world's largest virtual clinic for women and families on a mission to make healthcare work for all of us. Maven's award-winning digital programs provide clinical, emotional, and financial support all in one platform, spanning fertility & family building, maternity & newborn care, parenting & pediatrics, and menopause & midlife. More than 2,000 employers and health plans trust Maven's end-to-end platform to improve clinical outcomes, reduce healthcare costs, and provide equity in benefits programs. Recognized for innovation and industry leadership, Maven has been named to the Time 100 Most Influential Companies, CNBC Disruptor 50, Fast Company Most Innovative Companies, and FORTUNE Best Places to Work. Founded in 2014 by CEO Kate Ryder, Maven has raised more than $425 million in funding from top healthcare and technology investors including General Catalyst, Sequoia, Dragoneer Investment Group, Oak HC/FT, StepStone Group, Icon Ventures, and Lux Capital. To learn more about Maven, visit us at mavenclinic.com.

In Short

• Lead lifecycle marketing strategies and execution.
• Manage operations in Braze for audience segmentation and personalization.
• Oversee project intake and manage stakeholder communications.
• Drive member engagement and retention through targeted campaigns.
• Collaborate with cross-functional teams to enhance member experience.
• Utilize analytics to identify areas for improvement in user journeys.
• Ensure all communications are on-brand and inclusive.
• Continuously innovate lifecycle strategies for better performance.
• 5+ years of relevant marketing experience required.
• Experience in healthcare or health tech preferred.

Requirements

• 5+ years of lifecycle marketing experience driving measurable engagement and retention.
• Deep expertise in email and push strategies that drive product interaction and behavior change.
• Proven ability to manage complex, cross-channel journeys in Braze.
• Strong analytical skills and familiarity with experimentation and A/B testing frameworks.
• Proficiency in HTML and QA.
• Excellent project management, communication, and stakeholder collaboration skills.
• A service mindset—comfortable managing intake from multiple teams.
• A meticulous, systems-oriented approach with curiosity and innovation.

Benefits

• Access to Maven's healthcare platform and specialists.
• Whole-self care through wellness partnerships.
• Hybrid work model with in-office meals and collaboration days.
• 16 weeks 100% paid parental leave.
• Annual professional development stipend.
• 401K matching for US-based employees.