Brand Director - Remote

Overview

The Brand Director at EMCD will be the strategic force behind the company's global brand presence, shaping the voice and identity of a market-leading crypto ecosystem.

In Short

• Lead EMCD's global brand strategy across B2B, B2C, and institutional channels.
• Define and monitor core brand and campaign KPIs.
• Build and manage a high-performing brand marketing team.
• Own the global brand platform and visual/verbal identity.
• Lead integrated campaigns across PR, digital, influencer, and partnerships.
• Optimize brand marketing budgets and campaign performance.
• Ensure brand consistency and oversee strategic sponsorships and events.
• Collaborate closely with leaders in Product, Sales, and Business Development.
• Report directly to the CEO.
• Shape the voice, identity, and perception of EMCD's brand.

Requirements

• 7+ years in brand/marketing leadership, ideally in fintech, crypto, or digital agencies.
• Proven track record of high-ROI brand campaigns.
• Strong expertise in creative strategy, PR, SMM, and influencer marketing.
• Data-driven mindset with hands-on experience in campaign performance tools.
• Fluency in both English and Russian is essential; additional languages are a plus.

Benefits

• Fully remote format - work from anywhere in the world.
• 28 calendar days of annual paid vacation, plus 12 additional bonus days.
• Paid sick leave with streamlined processes.
• Professional development support for relevant courses and certifications.
• Real ownership of complex, high-impact tasks.