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Brand Director - Remote

Posted 7 days ago
Marketing
Full Time
Worldwide

Overview

The Brand Director at EMCD will be the strategic force behind the company's global brand presence, shaping the voice and identity of a market-leading crypto ecosystem.

In Short

  • Lead EMCD's global brand strategy across B2B, B2C, and institutional channels.
  • Define and monitor core brand and campaign KPIs.
  • Build and manage a high-performing brand marketing team.
  • Own the global brand platform and visual/verbal identity.
  • Lead integrated campaigns across PR, digital, influencer, and partnerships.
  • Optimize brand marketing budgets and campaign performance.
  • Ensure brand consistency and oversee strategic sponsorships and events.
  • Collaborate closely with leaders in Product, Sales, and Business Development.
  • Report directly to the CEO.
  • Shape the voice, identity, and perception of EMCD's brand.

Requirements

  • 7+ years in brand/marketing leadership, ideally in fintech, crypto, or digital agencies.
  • Proven track record of high-ROI brand campaigns.
  • Strong expertise in creative strategy, PR, SMM, and influencer marketing.
  • Data-driven mindset with hands-on experience in campaign performance tools.
  • Fluency in both English and Russian is essential; additional languages are a plus.

Benefits

  • Fully remote format - work from anywhere in the world.
  • 28 calendar days of annual paid vacation, plus 12 additional bonus days.
  • Paid sick leave with streamlined processes.
  • Professional development support for relevant courses and certifications.
  • Real ownership of complex, high-impact tasks.
EMCD logo

EMCD

EMCD is a forward-thinking company at the forefront of the crypto industry, specializing in analytics and data-driven decision-making. With a commitment to building a high-performing analytics organization, EMCD aligns its data initiatives with business goals to drive product and business decisions through insightful research. The company fosters a culture of excellence and innovation, offering fully remote work and flexible hours, making it an attractive workplace for experienced professionals looking to shape the future of analytics in a dynamic environment.

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