Creative Director, Brand - Remote

Overview

As the Creative Director, Brand at Greenlight, you will shape our brand narrative and oversee the visual storytelling that connects emotionally with our diverse audience.

In Short

• Develop and execute brand strategy focused on storytelling and copywriting.
• Lead creation of engaging copy for marketing campaigns and digital experiences.
• Collaborate with design, product, and marketing teams for cohesive messaging.
• Champion brand voice and ensure consistency across all communications.
• Mentor a team of writers and brand designers.
• Analyze audience insights to refine messaging strategies.
• Identify new storytelling opportunities for campaigns and partnerships.
• Stay updated on industry trends in copywriting and brand design.
• Maintain brand standards and guidelines documentation.

Requirements

• 5-8+ years in brand marketing with experience in digital products.
• Exceptional writing and editing skills with a strong portfolio.
• Proven experience in developing brand strategies across channels.
• Inspirational leader with a people-centric approach.
• Understanding of modern marketing strategies for family-focused audiences.
• Analytical mindset to inform storytelling decisions.
• Experience in integrated brand campaigns across various media.

Benefits

• Medical, dental, vision, and HSA match.
• Paid life insurance and disability benefits.
• 401k with company match.
• Unlimited PTO and paid holidays.
• Professional development stipends.
• Mental health resources.
• Flexible work from home options.
• Fully stocked kitchen and catered lunches.
• Employee resource groups.