Lifecycle Marketing Lead, Payer (Health Plan) - Remote

Overview

Spring Health is on a mission to revolutionize mental healthcare by removing barriers that prevent people from getting the help they need. We provide tailored mental health services through our innovative platform.

In Short

• Drive full-funnel engagement for payer members.
• Convert eligible members into patients and sustain engagement.
• Develop and optimize lifecycle marketing programs.
• Collaborate with cross-functional teams to enhance member experience.
• Utilize data to create personalized marketing strategies.
• Define and track KPIs for marketing effectiveness.
• Lead experimentation and optimize touchpoints.
• Ensure high standards of campaign execution.
• Support mental health accessibility through innovative marketing.
• Foster a workplace that values diversity and inclusion.

Requirements

• 8–12+ years in lifecycle or CRM marketing, preferably in healthtech or regulated industries.
• Experience in designing full-funnel lifecycle journeys.
• Proficient in marketing automation platforms, preferably Iterable.
• Strong analytical skills and ability to interpret data.
• Exceptional collaboration skills with cross-functional teams.
• Effective communication balancing clinical nuance and marketing effectiveness.
• Passion for mental health and empathy for users.

Benefits

• Health, Dental, and Vision benefits starting on the first day.
• Employer-sponsored 401(k) match.
• Yearly allotment of no-cost visits to mental health professionals.
• Competitive paid time off policies.
• Parental leave of up to 18 weeks.
• Access to fertility care support and reimbursement.
• Professional Development Reimbursement up to $1,000/year.
• Donation matching to support causes.