Lifecycle Marketing Lead - Remote

Overview

Nourish is on a mission to improve people’s health by making it easy to eat well through a food as medicine platform that connects people with telehealth Registered Dietitians, food, and a mobile app.

In Short

• Responsible for all Lifecycle Marketing across the patient journey.
• Drive user growth and increase patient LTV.
• Build email and SMS programs from scratch.
• Collaborate with Marketing, Product, and Engineering teams.
• Define key Lifecycle metrics and set goals.
• Lead customer segmentation strategy.
• Focus on conversion, retention, and reactivation.
• Work closely with designers and email coders.
• Passionate about nutrition and healthcare.
• Full-time role open to NYC or remote candidates.

Requirements

• 6-8 years of experience in Lifecycle Marketing.
• Hands-on experience with email and SMS campaigns.
• Proven track record in improving marketing metrics.
• Experience in the health/medical space preferred.
• Ability to manage designers and email coders.
• Experience with data analyses and customer research.
• Strong understanding of customer segments.
• Passionate about food as medicine.

Benefits

• Opportunity to make a significant business impact.
• Work in a rapidly growing company.
• Be part of a mission-driven organization.
• Collaborate with a diverse team.
• Flexible work environment.