Remote Otter LogoRemoteOtter

Head of Lifecycle Marketing - Remote

Posted 3 days ago

Overview

Your career as Head of Lifecycle Marketing at Booksy will provide you with the opportunity to own the end-to-end customer journey for both providers and customers on one of the leading beauty, health and wellness marketplace platforms in the world.

In Short

  • Lead a team of 4-5 CRM specialists
  • Plan and deliver CRM campaigns
  • Ensure seamless CRM stack integration
  • Build and scale segmented lifecycle programs
  • Drive sustained engagement
  • Improve long-term retention
  • Increase customer lifetime value (LTV)
  • Work closely with Martech, Data, and Product teams
  • Report to the Director of Growth Marketing
  • Enjoy freedom and responsibility in the role

Requirements

  • Experience in CRM and lifecycle marketing
  • Strong leadership skills
  • Ability to analyze data and metrics
  • Proven track record in marketing strategy
  • Excellent communication skills
  • Experience in the beauty, health, or wellness industry is a plus
  • Ability to work collaboratively with cross-functional teams
  • Strong project management skills

Benefits

  • Opportunity to work in a leading marketplace platform
  • Dynamic and collaborative work environment
  • Career growth opportunities
  • Flexible working arrangements
  • Competitive salary and benefits package

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