Head of Global Lifecycle Marketing - Remote

Overview

We’re looking for a hands on Head of Global Lifecycle Marketing, obsessed with onboarding and activation, engagement, retention, and win-back. This mobile app-focused role will build the infrastructure to implement thousands of journeys and orchestrate experiments and optimization at scale.

In Short

• Salary range: $160-180k annual base
• Reporting to: Global Director of Growth Marketing
• Location: Remote from within an EST timezone, with some travel for offsites and events.
• Own the customer journey for both sides of the marketplace.
• Design and implement lifecycle programs for long-term retention and growth.
• Partner with Product to integrate lifecycle programs into product experiences.
• Align all lifecycle initiatives with company goals.
• Lead the development of robust segmentation strategies.
• Drive personalization at scale across multiple channels.
• Define and optimize onboarding flows for customers and providers.

Requirements

• Experience in lifecycle marketing and customer engagement.
• Strong analytical skills and experience with data-driven decision making.
• Ability to collaborate with cross-functional teams.
• Proficient in CRM and marketing technology.
• Experience with B2B and B2C marketing strategies.
• Excellent communication and leadership skills.

Benefits

• Competitive salary and performance bonuses.
• Flexible work hours and remote work options.
• Opportunities for professional development and training.
• Health and wellness benefits.
• Collaborative and innovative work environment.