Head of Lifecycle Marketing - Remote

Overview

The Head of Lifecycle Marketing will lead the customer lifecycle strategy at TextNow, focusing on engagement, retention, and sustainable revenue growth while ensuring a high-quality customer experience.

In Short

• Own lifecycle KPIs including activation, engagement, retention, and lifetime value.
• Define and execute a lifecycle roadmap aligned to company and marketing OKRs.
• Redesign onboarding to improve clarity, trust, and early habit formation.
• Develop a scalable segmentation framework rooted in lifecycle stage and behavioral signals.
• Create and own a disciplined lifecycle experimentation roadmap.
• Lead lifecycle strategy across email, push, and in-app messaging.
• Drive testing across messaging, offers, and segmentation.
• Measure incremental impact and oversee lifecycle platform architecture.
• Build and scale lifecycle strategy in a high-growth environment.
• Influence cross-functional teams to align around shared growth goals.

Requirements

• 10 to 12+ years of experience in lifecycle, CRM, or growth marketing.
• Proven leadership in scaling lifecycle strategies in consumer or app-first businesses.
• Strong analytical skills with expertise in cohort analysis and performance modeling.
• Experience with lifecycle infrastructure and marketing systems design.
• Ability to build high-performing teams with operational discipline.
• Comfortable with executive visibility and accountability.

Benefits

• Opportunity to lead a high-impact marketing team.
• Work in a mission-driven company focused on democratizing communication.
• Flexible work environment.
• Competitive compensation package.
• Professional growth and development opportunities.