Head of Customer Lifecycle Marketing - Remote

Overview

The Head of Customer Lifecycle Marketing at SAVii will lead the strategy and execution of lifecycle marketing campaigns, focusing on customer acquisition, retention, and engagement. This role requires collaboration with various teams to optimize the customer journey and improve performance metrics.

In Short

• Lead the development and implementation of customer lifecycle strategies.
• Partner with teams to align marketing efforts with revenue growth targets.
• Design and optimize omnichannel lifecycle marketing campaigns.
• Utilize data-driven insights to enhance marketing strategies.
• Monitor and analyze key performance metrics for continuous improvement.
• Collaborate with various teams for cohesive marketing support.
• Manage a team of marketing professionals.
• Engage in cross-selling opportunities across products.
• Implement A/B testing to refine campaigns.
• Foster a culture of innovation and leadership within the team.

Requirements

• 5+ years of experience in lifecycle marketing or related roles.
• Proven leadership skills in mentoring marketing teams.
• Expertise in marketing automation platforms like Customer.io, HubSpot, Salesforce.
• Proficiency in analytics tools such as Mixpanel and Tableau.
• Strong understanding of segmentation and personalization strategies.
• Ability to collaborate across teams and influence stakeholders.
• Results-oriented with a focus on measurable outcomes.
• Creative problem-solver in a fast-paced environment.
• Experience in fintech or financial services is a major plus.

Benefits

• Flexible remote-first work environment.
• Opportunity to lead and innovate in a growing company.
• Collaborative and empowering company culture.
• Engagement in transformative projects that impact employee wellness.
• Access to professional development opportunities.