Lead, Lifecycle Marketing - Remote

Overview

Gemini is looking for a motivated crypto enthusiast with a deep understanding of the Web3 landscape to join as our Lead, Lifecycle Marketing. They will be responsible for developing and executing marketing strategies across the entire customer lifecycle, from initial awareness to retention and advocacy, by leveraging customer data to create targeted campaigns that nurture engagement and maximize revenue at each stage of the journey.

In Short

• Develop and execute lifecycle marketing strategies that increase customer engagement, satisfaction, and revenue.
• Execute customer marketing campaigns, specifically for our credit card product, and analyze campaign performance to optimize results and ROI.
• Create and manage customer segmentation and targeting strategies to optimize and customize customer journeys.
• Collaborate with Product, Communications, Design, and broader marketing team to support launch of new products and features.
• Develop and maintain a testing and experimentation framework to continuously improve campaign performance and customer experience.
• Tactical execution of re-engagement campaigns including creation of dynamic email templates.
• Track email marketing results, sharing key insights and making recommendations for improvement including variant testing.

Requirements

• 8+ years of experience in lifecycle marketing or related fields and experience working in email platforms including Braze and Hubspot.
• Strong understanding of customer behavior and segmentation.
• Strong analytical skills and ability to use data in Looker and Mixpanel to inform decisions.
• Experience with A/B testing and experimentation, SMS and push notification marketing, HTML and CSS for email design.
• Deep understanding of crypto and Web3 including current trends, price movements, etc.

Benefits

• Competitive starting salary
• A discretionary annual bonus
• Long-term incentive in the form of a new hire equity grant
• Comprehensive health plans
• 401K with company matching
• Paid Parental Leave
• Flexible time off