Expansion Lifecycle Marketing Lead - Remote

Overview

As an Expansion Lifecycle Marketing Lead at Vanta, you will be responsible for customer expansion efforts by developing, executing, and optimizing email and in-product messaging strategies to effectively cross-sell and upsell Vanta’s offerings.

In Short

• Drive customer growth through cross-sell and upsell motions.
• Standardize email and in-product touchpoints for consistent messaging.
• Collaborate with product teams to enhance in-product messaging strategy.
• Work with marketing operations and brand studio to optimize content.
• Align Lifecycle Marketing efforts with stakeholders through reporting.

Requirements

• 7+ years of Lifecycle Marketing experience.
• 3+ years in B2B Customer retention.
• Expert in omni-channel campaign development.
• Experience with customer communication platforms like Intercom.
• Strong data analysis skills for actionable insights.
• Experience with marketing automation systems like Hubspot.
• Excellent communication and presentation skills.

Benefits

• Industry-competitive compensation.
• 100% covered medical, dental, and vision benefits.
• 16 weeks fully-paid parental leave.
• Health & wellness stipends.
• 401(k) matching.
• Flexible work hours and location.
• Open PTO policy.
• 11 paid holidays in the US.