Lifecycle Marketing Lead - Remote

Overview

Discord is looking for a Lifecycle Marketing Lead to help acquire new audiences, engage our existing customers, and help grow our business.

In Short

• Responsible for acquiring and converting users via in-app and CRM channels.
• Supercharge marketing technology and tools.
• Engage, retain, and grow existing customers through smart lifecycle campaigns.
• Launch and manage campaigns on Iterable.
• Work cross-functionally with Product, Engineering, and Data Science teams.
• Develop guidelines for user interaction through CRM channels.
• Evolve CRM marketing systems and technology.
• 6+ years of experience in CRM/Growth marketing.
• Hands-on knowledge of CRM platforms, preferably Iterable.
• Proven track record in executing successful CRM strategies globally.

Requirements

• 6+ years of experience in CRM / Growth marketing, customer engagement, or related fields.
• Expert knowledge of CRM platforms, preferably Iterable.
• Proven track record of developing and executing successful CRM strategies.
• Ability to collaborate with product, engineering, data, and marketing teams.
• Desire to build a data-driven lifecycle marketing organization.

Benefits

• Equity and benefits included in compensation package.
• Work in a dynamic and innovative environment.
• Be part of a mission-driven company focused on gaming.