Lifecycle Marketing Lead - Remote

Overview

The Lifecycle Marketing Lead will develop and execute marketing strategies to engage and retain patients, providers, and payers at SonderMind, a company focused on accessible mental healthcare.

In Short

• Own lifecycle marketing strategies for patient, provider, and payer audiences.
• Manage email, SMS, and in-app marketing channels.
• Write and optimize compelling marketing content.
• Develop data-driven experimentation roadmaps.
• Monitor and report on campaign performance metrics.
• Collaborate with cross-functional teams.
• Ensure compliance with HIPAA and regulatory requirements.
• Continuously seek innovative marketing tactics.
• Build processes and playbooks for marketing operations.
• Drive engagement and retention through personalized communications.

Requirements

• 8+ years of lifecycle and email marketing experience.
• Strong writing and communication skills.
• Data and analytics background.
• Experience with MarTech tools.
• Project management skills.
• Passion for mental health.
• Ability to adapt to change.
• Detail-oriented with strong business judgment.
• Collaborative mindset.
• Innovative and strategic thinker.

Benefits

• Flexible hybrid work environment.
• Generous PTO policy.
• Free therapy coverage for employees.
• Comprehensive medical, dental, and vision coverage.
• Employer-paid disability and life insurance.
• Paid parental leave.
• 401K retirement plan with matching.
• Annual company gathering in Denver.
• Company holidays and shutdowns.
• Additional benefits like pet insurance and commuter support.