Director of Performance Marketing - Remote

Overview

The Director, Performance Marketing at SonderMind will architect and lead our cutting-edge performance marketing strategies. This high-impact position will drive how people discover and engage with our mental health services, directly tying actions to client acquisition, retention, and revenue goals.

In Short

• Lead performance marketing strategies to drive client acquisition.
• Implement data-driven growth initiatives.
• Collaborate with cross-functional teams to align marketing strategies.
• Oversee paid media execution and SEO practices.
• Utilize analytics tools to optimize marketing campaigns.
• Ensure compliance with industry regulations.
• Foster collaboration with creative teams for effective campaigns.
• Develop B2B marketing strategies for partnerships.
• Mentor a high-performance marketing team.

Requirements

• 10+ years in performance marketing, with 3+ years in leadership.
• Experience in driving customer acquisition across digital channels.
• Deep expertise in SEO and organic search strategies.
• Strong background in marketing analytics.
• Ability to present performance reports to executive leadership.
• Understanding of data privacy regulations.
• Experience in healthcare or tech industries is a plus.

Benefits

• Flexible hybrid work environment.
• Generous PTO policy with a minimum of three weeks off.
• Free therapy coverage benefits.
• Comprehensive medical, dental, and vision coverage.
• Employer-paid short-term and long-term disability coverage.
• Eight weeks of paid parental leave.
• 401K retirement plan with matching.
• Annual company gatherings.
• Fourteen company holidays.
• Additional benefits including pet insurance and commuter benefits.