Director of Demand Generation, ABM, North America - Remote

Overview

The Director of Demand Generation, ABM, NA will lead North America demand generation, ABM, and event marketing for SmartBear, focusing on generating and nurturing demand within key market segments.

In Short

• Lead North America demand generation and event marketing.
• Drive multi-channel marketing programs.
• Manage a team of marketers and a defined budget.
• Execute strategies to achieve lead and pipeline coverage objectives.
• Collaborate with cross-functional teams.
• Optimize marketing processes and improve ROI.
• Track and report on demand generation performance metrics.
• Manage vendor relationships for improved marketing performance.
• Mentor and lead the demand generation team.
• Implement innovative campaign strategies.

Requirements

• 8+ years in demand generation in a high growth B2B SaaS company.
• Proven leadership skills in managing and motivating teams.
• Experience with Marketing Automation and CRM systems.
• Strong project management and organizational skills.
• Analytical skills with proficiency in Excel.
• Self-starter with a passion for learning and problem-solving.
• Exceptional attention to detail and multi-tasking abilities.
• Strong communication skills.
• A team player with a sense of humor.

Benefits

• Career growth opportunities.
• Investment in employee success and collaboration spaces.
• Encouragement to take birthdays off.
• A holistic approach to employee well-being.
• Celebration of diverse experiences and viewpoints.