Director of Demand Generation - Remote

Overview

As Director of Demand Generation, you'll own the strategy and execution of programs to drive high-quality pipeline and revenue growth. You’ll lead integrated campaigns across channels, optimize conversion throughout the funnel, and partner cross-functionally with content, product marketing, sales, and revenue operations.

In Short

• Develop and execute the overall demand generation strategy to achieve pipeline and revenue goals.
• Own the planning and execution of integrated campaigns across digital (paid search, paid social, display, retargeting), email, events, and partnerships.
• Build and optimize lead nurture programs to move prospects through the funnel and improve conversion rates.
• Partner closely with content and product marketing to create compelling offers, assets, and messaging.
• Establish and track KPIs, regularly analyze campaign performance, and provide insights to inform future initiatives.
• Oversee marketing automation workflows and ensure data integrity in HubSpot and CRM systems.
• Manage demand gen budget, including spend allocation, optimization, and ROI analysis.
• Identify and test new growth channels and tactics.

Requirements

• Proven experience in demand generation and digital marketing.
• Strong analytical skills and experience with data-driven decision making.
• Experience with marketing automation tools, particularly HubSpot.
• Ability to manage budgets and analyze ROI.
• Excellent communication and collaboration skills.
• Experience in B2B marketing is a plus.
• Ability to thrive in a fast-paced environment.

Benefits

• Competitive salary and performance bonuses.
• Comprehensive health benefits.
• Flexible working hours.
• Opportunities for professional development.
• Collaborative and innovative work environment.