Senior Product Marketing Manager - HaloAI - Remote

Overview

We are seeking a Senior Product Marketing Manager for the HaloAI team at SmartBear. HaloAI represents SmartBear's strategic initiative to integrate AI capabilities across our software quality platform, empowering development teams to build, test, and monitor applications more efficiently.

In Short

• Work cross-functionally to create compelling launch moments for HaloAI features.
• Define feature positioning and messaging that resonates with developers and technical decision-makers.
• Partner with sales teams to develop effective messaging and tools for field teams.
• Create clear, technical marketing content for various audiences.
• Define and track key business metrics demonstrating HaloAI's impact.
• Build and deliver compelling customer success stories.
• Collaborate with engineering, marketing, sales, and customer success teams.
• Optimize HaloAI's online presence and customer journey.

Requirements

• 7+ years of professional marketing experience, preferably in B2B technology.
• Understanding of AI/ML technologies and their applications in business contexts.
• Experience using data and analytics to measure and optimize marketing performance.
• Proven track record of executing cross-functional marketing programs.
• Strong written and verbal communication skills.

Benefits

• Career growth opportunities.
• Investment in employee success and collaborative spaces.
• Encouragement to take birthdays off.
• Holistic approach to employee well-being.
• Celebration of diverse experiences and identities.