Director of Demand Generation - Remote

Overview

This senior-level marketing role is a unique opportunity to lead and scale performance marketing and growth strategy for a rapidly growing tech company.

In Short

• Lead the development and execution of a full-funnel demand generation strategy.
• Own campaign design, budget allocation, testing frameworks, and performance tracking.
• Oversee lifecycle marketing initiatives including onboarding, nurturing, retention, and re-engagement.
• Drive funnel optimization by partnering with Sales, RevOps, and Product Marketing.
• Guide event marketing strategy and execution across industry conferences.
• Use data platforms like HubSpot, Salesforce, and Google Analytics.
• Lead a growing marketing team, fostering individual development.
• Collaborate with content, brand, and product teams for cohesive messaging.
• Promote innovation by exploring emerging tools and channels.

Requirements

• Proven experience in demand generation and performance marketing.
• Strong analytical skills and data-driven decision making.
• Experience with paid media and digital marketing channels.
• Ability to lead and develop a marketing team.
• Familiarity with marketing automation and analytics tools.
• Excellent communication and collaboration skills.
• Strategic thinking and problem-solving abilities.

Benefits

• Opportunity to work in a fast-paced, high-impact environment.
• Collaborative and remote-first work culture.
• Professional development and growth opportunities.
• Access to cutting-edge marketing tools and technologies.