Senior Customer Lifecycle Marketing Manager - Remote

Overview

The Senior Customer Lifecycle Marketing Manager will be responsible for crafting meaningful customer journeys to drive adoption, engagement, and retention in a remote setting. This role is crucial in shaping how the company engages with customers throughout their journey.

In Short

• Design and implement impactful customer lifecycle campaigns.
• Optimize journeys through experimentation and data analysis.
• Own end-to-end lifecycle strategy and execution.
• Measure campaign and program effectiveness.
• Drive cross-functional alignment and communication.
• Champion and embed company cultural principles.
• 8+ years of experience in lifecycle marketing.
• Strong understanding of market segmentation and campaign automation.
• Exceptional copywriting and creative skills.
• Fluent in English with strong communication skills.

Requirements

• 8+ years of experience in lifecycle marketing, customer marketing, and/or digital customer programs in a global B2B SaaS environment.
• Strong understanding of market segmentation, customer journey mapping, and campaign automation.
• History of successfully launching end-to-end lifecycle programs.
• Highly skilled at managing complex projects with multiple priorities.
• Demonstrates curiosity to understand customer behaviors and motivations.
• Exceptional copywriting and creative skills.
• Exhibits excellent judgment and a passion for data-based decision-making.
• Cross-functional collaborator with strong listening skills.

Benefits

• Competitive total compensation package.
• Employee-led remote and flexible working.
• Health benefits.
• Opportunities for rapid career development.
• Inclusive work environment.