Senior Customer Lifecycle Marketing Manager - Remote

Overview

The Senior Customer Lifecycle Marketing Manager will take ownership of the customer journey post-signup, focusing on onboarding, retention, and re-engagement to enhance customer satisfaction and reduce churn.

In Short

• Lead end-to-end customer lifecycle marketing initiatives.
• Develop a holistic customer communications strategy.
• Implement strategies to improve customer satisfaction and reduce churn.
• Create data-backed reports to track customer engagement.
• Champion impactful messaging across touchpoints.
• Build and manage marketing automation in HubSpot.
• Collaborate with Product, Customer Success, and Marketing teams.
• Focus on enhancing the customer onboarding process.
• Utilize creative and data-driven strategies.
• Work in a highly collaborative environment.

Requirements

• Experience in customer lifecycle marketing.
• Strong understanding of onboarding and retention strategies.
• Proficiency in HubSpot or similar marketing automation platforms.
• Ability to analyze data and create reports.
• Excellent communication and collaboration skills.
• Creative mindset with data-driven decision-making.

Benefits

• Opportunity to work with a dynamic team.
• Flexible work environment.
• Chance to make a significant impact on customer experience.
• Access to professional development resources.
• Competitive salary and benefits package.