Digital Marketing Manager-Member Engagement and Lead Management - Remote

Overview

The Digital Marketing Manager will develop and execute strategies leveraging digital channels and marketing automation to drive B2B lead management and B2C member engagement.

In Short

• Design and implement B2B lead management and B2C member engagement strategies.
• Lead creation and management of digital communication workflows.
• Collaborate with various teams to ensure impactful interactions.
• Focus on automation and personalization in communications.
• Monitor and analyze performance metrics for both segments.
• Develop strategies for member engagement and retention.
• Ensure consistency in messaging across channels.
• Contribute to content and copywriting efforts.
• Work cross-functionally to align marketing and sales objectives.
• Support product development with user engagement data.

Requirements

• Bachelor's degree and 5+ years of digital marketing experience.
• Proficiency with marketing automation platforms.
• Strong analytical abilities for campaign performance analysis.
• Excellent collaboration and communication skills.
• Member-centric and lead-centric mindset.

Benefits

• Impactful role in shaping member experience.
• Opportunities for professional development.
• Supportive and collaborative company culture.