Fractional Go-To-Market (GTM) Consultant - Remote

Overview

The Fractional Go-To-Market (GTM) Consultant will build and operationalize a scalable GTM function while leading high-impact product launches for a healthcare technology organization.

In Short

• Remote contract position (part-time, 10-15 hours/week) for 4-6 months.
• Build and implement GTM operating model and launch playbook.
• Lead 2-3 major product launches end-to-end.
• Conduct post-launch retrospectives and refine GTM playbook.
• Coach cross-functional teams for in-house GTM ownership.
• Integrate AI tools into GTM workflows.
• Deliver comprehensive final playbook and documentation.
• Ideal for someone with a strong track record in B2B SaaS.
• Requires hands-on experience in fast-paced environments.
• Focus on establishing repeatable processes and cross-functional alignment.

Requirements

• 8+ years of experience in GTM leadership.
• Proven success in leading B2B SaaS product launches.
• Experience in building GTM processes from scratch.
• Strong coaching and enablement skills.
• Ability to work cross-functionally across teams.
• Hands-on experience with AI tools in marketing.

Benefits

• Flexible work hours.
• Opportunity to make an immediate impact.
• Work with a dynamic and innovative organization.
• Gain experience in healthcare technology.