VP of Performance Marketing - Remote

Overview

The VP of Performance Marketing is responsible for establishing and scaling our customer acquisition strategy and day to day management and directing of our performance channels at a Senior level.

In Short

• Lead customer acquisition strategy and performance marketing initiatives.
• Manage and optimize paid media campaigns focused on ROI.
• Utilize data-driven insights to inform marketing strategies.
• Develop and grow a high-performing marketing team.
• Collaborate with cross-functional teams to enhance marketing efforts.
• Implement new marketing initiatives and test strategies for growth.
• Monitor competitors and provide strategic recommendations.
• Oversee analytics and reporting on marketing performance.
• Passion for remote work and a global outlook preferred.
• Work independently and with agencies on media campaigns.

Requirements

• Strong experience in a Director+ level within Performance Marketing.
• Extensive experience in paid media management.
• Data-driven with strong quantitative and problem-solving skills.
• Expertise in campaign management and optimization.
• Experience with various marketing channels (email, social media, etc.).
• Skilled in content development supported by SEO and PPC strategies.
• Excellent storytelling using data.
• Creative problem-solving skills.
• Aggressively setting and achieving goals independently.
• Passion for remote work and a global outlook strongly preferred.

Benefits

• Work from anywhere.
• Flexible paid time off.
• Flexible working hours.
• 16 weeks paid parental leave.
• Mental health support services.
• Stock options.
• Learning budget.
• Home office budget & IT equipment.
• Budget for local in-person social events.