VP of Performance Marketing - Remote

Overview

The VP of Performance Marketing is responsible for establishing and scaling our customer acquisition strategy and day to day management and directing of our performance channels at a Senior level. This role relies heavily on our value of Ambition, to build out a sophisticated acquisition machine and to continue to move performance marketing forward with great vision and business strategy.

In Short

• Strong experience in a Director+ level within Performance Marketing, ideally in a tech start up or hyper-growth environment.
• Extensive experience in paid media management, or campaign management with a primary focus on ROI/revenue-based goals.
• Data-driven with strong quantitative and problem-solving skills.
• Expert in ROI management, campaign management & optimization and budget management.
• Experience with growing distribution and scale across various channels.
• Skilled in content development supported by SEO optimization and PPC strategy.
• Excellent storyteller using data.
• Driven and creative, able to find solutions to advertising obstacles.
• Passion for remote work and a global outlook strongly preferred.

Requirements

• Develop and implement new marketing initiatives across various channels.
• Generate data-driven hypotheses to execute experiments across the marketing funnel.
• Own and report on analytics across the funnel and all marketing initiatives.
• Develop and grow a high performing performance marketing global team.
• Work cross-functionally with Design, Content Marketing, Sales, Product, and other areas.
• Monitor competitors and provide strategic recommendations.
• Oversee the affiliate marketing program.
• Partner with product and engineering teams to improve customer experience.

Benefits

• Work from anywhere.
• Flexible paid time off.
• Flexible working hours.
• 16 weeks paid parental leave.
• Mental health support services.
• Stock options.
• Learning budget.
• Home office budget & IT equipment.
• Budget for local in-person social events or co-working spaces.