Head of Performance Marketing - Remote

Overview

Kindred is a members-only home swapping network that unlocks the ability to live a travel-rich lifestyle through the power of community. By exchanging primary residences with trusted peers, renters and owners alike can match with Kindred spirits and explore new destinations without breaking the bank.

In Short

• Own and scale Kindred’s acquisition strategy across various marketing channels.
• Design, launch, and optimize marketing campaigns for growth.
• Manage the full acquisition funnel for lead generation and conversion.
• Identify and scale new acquisition channels.
• Develop a rigorous experimentation pipeline for marketing strategies.
• Partner with product teams for member value and retention strategies.
• Build performance reports to measure ROI and guide strategy.
• Mentor a performance marketing team focused on data-driven decisions.
• Collaborate with creative teams for high-performing ads.
• Engage with partners to leverage platform capabilities.

Requirements

• 12+ years in performance marketing or growth marketing.
• 7+ years of team leadership experience.
• Experience in scaling companies through performance marketing.
• Deep understanding of paid acquisition and SEO.
• Highly analytical with budget forecasting skills.
• Ability to present insights and recommendations to leadership.
• Test-and-learn mindset for identifying growth opportunities.
• Collaborative across teams to improve performance.
• Owner’s mentality in a dynamic environment.

Benefits

• Competitive cash compensation and equity.
• Comprehensive health benefits.
• Flexible vacation policy.
• Unlimited credits to stay at Kindred homes.
• $4,000 annual travel stipend for travel costs.
• Remote-flexible work environment.
• Regular offsites to co-locate with the team.